Wednesday, January 30, 2013

What's The New GM DEXOS Motor Oil All About?

Modern engines are becoming ever harder on the oil that lubricates them. As engines and oil sumps have gotten smaller reducing the volume of oil the engine holds, performance enhancing additions like turbo changing have become common.

Throw in government mandates for constantly improving fuel economy and pollution control, and you have constantly increasing demands placed on motor oil.

Between advancing new technologies, and ever increasing performance mandates, the oil formulation industry has been continuously changing... As it must!

What's The New GM DEXOS Motor Oil All About?

API (American Petroleum Institute) has represented the interests of all the oil manufactures and first created oil classification groups in 1947.

Since the "S" and "C" categories were introduced about 1970, API has worked closely with both ASTM (American Society for Testing and Materials) and SAE (Society of Automotive engineers) to stay on top of development of engine oils that meet the needs of changing performance demands.

In 1987 though, the AAM (Alliance of Automobile Manufacturers) told the API they were not happy with the way API went about approving new motor oils. AAM created a new committee called ILSAC (International Lubricants standardization and Approval Committee)

ILSAC is made up of nine OEM's from both North America and Europe and the latest ILSAC standard is called GF-5, an improvement of the former GF-4 mainly aimed at improving motor oil fuel economy benefits and oil robustness and protecting complicated new emissions systems.

As of this writing the API's most recent categories are "SN" and "SN resource conserving" which apply to gasoline powered passenger cars and light trucks.
API "SN" introduced October 1st, 2010 matches ILSAC GF-5 fairly closely.

In 2010 though General Motors introduced its own motor oil specification through the Dexos 1 oil licensing program and consumers driving model year 2011 and newer GM vehicles will have to use a motor oil recommended for Dexos 1 applications.

Dexos 1 has performance features that exceed those requirements of API SN/ ILSAC GF-5 in some areas and are less strict in others.

Dexos 1 requires performance to be enhanced over what API SN/ ILSAC GF-5 requires in the following areas; engine sludge protection, volatility, piston cleanliness, turbo charger protection, resistance to oxidative thickening, wear protection, seal compatibility, and corrosion protection.

Dexos 1 requirements for emissions systems durability, fuel economy and E-85 emulsion retention (use with gasoline containing alcohol) are somewhat less than what API SN/ ILSAC GF-5 require.

The Dexos 1 licensing program requires motor oil manufactures to pay a licensing fee to General Motors to use the Dexos1 approved logo; essentially making the sale and use of Dexos 1 motor oils a profit center for GM and increasing the cost of the oil.

Early on the concept GM had for the Dexos 1 licensing program required motor oil manufactures and end-sellers alike to pay a per-quart fee to GM for every bottle of GM Dexos approved oil sold.

In actual implementation though I believe this has changed to a flat fee per year for manufacturers and end-sellers. Since I'm not privy to GM's decisions and because the Dexos 1 licensing program is still evolving and has changed more than once since its inception only GM and the manufacturers/ end-sellers who have entered the program know the actual fee's that add to the retail price of Dexos 1 motor oil.

While a quite a few motor oil manufactures have started making oil that meets the Dexos 1 specification, at the time of this writing any number of motor oil manufacturers including Valvoline and Amsoil have balked at paying this fee saying it does nothing for the consumer but drive up the cost of the oil and are refusing to join GM's program.

The reality for the consumer is that as long as the motor oil you choose says that it is formulated for the Dexos 1 spec you are covered even if the manufacturer has not purchased the right to use the Dexos 1 approved symbol (paid GM's licensing fee)

Dan Peterson, Amsoil Inc Vice President of Technical Development stated in a recent interview that while each of the specifications outperforms the other in some certain areas that Amsoil has formulated its full synthetic motor oils to exceed the requirements of API SN, ILSAC GF-5 and GM Dexos 1 in all areas.

Currently Amsoil OE and XL, 5W/30 full synthetic motor oils meet and exceed Dexos 1 requirements and Amsoil plans other such products for 2011.

Amsoil Inc. introduced the first full synthetic motor oil to meet American Petroleum Institute requirements in 1972. Today Amsoil is considered the world leader in synthetic motor oils and lubricants.

By Larry Crider

What's The New GM DEXOS Motor Oil All About?
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Larry Crider is a certified lubrication specialist and a 20+ year veteran distributor for Amsoil inc., makers of high quality synthetic lubricants for nearly any application.

To contact Larry or to get a free Amsoil products catalog by mail go to http://www.sowoil.com and "click the pig"

If you would like Amsoil product information fast by e-mail please go to http://www.sowoil.com/e107_plugins/contactform_menu/contactform.php?contact

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Saturday, January 26, 2013

Technical Writing - Sources for Research

Technical writers aren't creative writers; in that they can't make things up to keep their audience entertained. Their documentation must accurately reflect the realities of using the product or system they are writing about. Which means that you'll need to do your research, here's a quick list of good sources for you to get your information from.

Get Hands On

Before rushing round to bother other people about your product, roll up your sleeves and start using the product. Note what's instinctive and what you struggle with understanding, this will help you know what your readers are going to need to know too.

Technical Writing - Sources for Research

Get the Paperwork

Almost every project you'll work on as a technical writer will already have reams of paperwork attached to it. Read as much of it as possible, that includes release notes, previous manuals (if this is an update), help files, customer requirements documents and anything else that relates to the way the system will be used.

Talk to the Guy Who Knows Everything

On any technical writing project this guy is known as the Subject Matter Expert it's his or her job to know everything there is to know about the product. Don't treat them as a first line of support though; find out what you can before you go to them so they can polish your knowledge.

Talk to the Users

If your product is an update then you'll already have customers you can talk to as well. Go and see how they use the previous version, "in the wild" as it were. Talk to them about what it is they get from using the product and what functionality is particularly important to them.

Get Everyone Together

Sometimes it's easier to talk to the whole audience, not just the SME or the clients but everyone involved in the project. With teleconferencing and videoconferencing being so easy to arrange now it can be really good to consult the entire group at the same time, with questions and clarifications coming from all sides.

Get Online

You won't find the same product manual online as you're working on, however you may be able to find competitors manuals for similar products. If you're stuck for ideas this can be a great way to develop a structure that works.

Get it in Writing

Well designed surveys can be useful tools to gain further information from a wider user base, the trouble is that most people don't like filling in surveys so you may need to offer a decent incentive if your customers aren't totally passionate about your product and its release cycle.

Technical Writing - Sources for Research
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Nick is the President of http://www.authoring4u.com a specialist consultancy based in Shenzhen China, which helps companies from around the world save time and money in the areas of; technical documentation, Internet presence and marketing and Press Relations.

Nick has just written a free e-book "Perfect Press Releases" which you can download for free from the Authoring For You website. So download it today!

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Wednesday, January 23, 2013

Writing An Academic Paper - 12 Easy Steps To Success

Writing an academic paper remains a difficult, trying, and intimidating task for many students. This is unfortunate because much of the course subjects a student will take while in a university requires paper writing as an academic exercise. In the same manner, expressing one's self well in writing is frequently a critical ability in the professional community. Although eloquence and knowledge in composition are prized skills in any industry, writing an academic paper demands even more expertise. With academic writing, one need not only develop the ability to express one's self in words, but also the ability to conduct research from a continuously widening range of sources in order to select and decide which among the relevant morsels of data are actually the most relevant. The writer must be able to properly provide his/her own observations, discussions, and conclusions. Nonetheless, academic writing does not simply constitute the expression of a person's own opinions alone, but more importantly, it likewise calls for the expression of facts already established by others juxtaposed with one's logical opinions and conclusions based on the research.

Why does writing an academic paper fill many students with dread? My observation following my exposure to the most common (and even the most uncommon) problems in the course of my work where I review thousands of papers is quite simple. The fear stems from not knowing much about the technical aspects of writing a paper. There are no clear-cut rules or, in a manner of speaking, no black and white method to guide scholars on how to compose an effective academic paper.

There are multitudes of references on formatting bibliographic entries, using search engines, creating outlines, and using word processors, among other things. However, in most likelihood, one cannot find a correct, concise, and simple description of the modern method of research, which includes building a paper from scratch and into its varied stages of composition, and scaling efforts to the needs of the assignment. I have searched and have not found any material focused on this subject, presenting me with the realization that such literature is greatly needed by aspiring (and even seasoned) academicians. With this article I have written, I aim to address this deficiency by presenting you a supplemental tool to writing academic papers, arranged in easy and numbered steps, beginning with Step 1 and continuing through to Step 12.

Writing An Academic Paper - 12 Easy Steps To Success

STEP 1. Begin early.

If you are currently busy and thinking there will be more time later, you might do better to think again. The future may only seem in order because it is yet to arrive. When it does, it will be as chaotic as the current situation is. So how do you end up being late? It all happens a day at a time. It is impossible to know when you will have a clear chunk of time later, so proceed to the next step as soon as a paper is assigned. Not doing so immediately lands authors, and yourself, on the road to being late-and it all happens a little as each day passes.

STEP 2. Create a budget of pages.

Let us assume that the assignment is a descriptive essay or, alternatively, a common "compare/contrast" paper. For matters of example, let us take the latter:

Compare and contrast the roles played by Freedom Park and Liberation Field in immigrants' lives in America in the 1800s.(Please note that Freedom Park and Liberation Field are fictitious places and are only used as examples in our white paper.)

Let us say that the paper is intended to be around 2500 words (about six pages) in length when it has a margin of 1" all around and single-spaced. Let us further suppose that the paper will not have a cover page. We also have to remember that the bibliography is never included in the page count.

The page budget for the paper also serves as the outline of your paper. You would have to decide what the elements of the paper would be, and the allocation of the necessary number of words/pages for each element. In the sample assignment, the logical page budget is established as follows:

1/2 page Opening statement. What is the paper all about? What are the subjects that will be presented? What are the paper's objectives?

One page Facts about Freedom Park. Where is it located? When was it built? Who uses it? Are there noteworthy events that it has hosted?

One page Facts about Liberation Field. Where is it located? When was it built? Who uses it? Are there noteworthy events that it has hosted?

One page Immigration to New York, in general. What immigrant groups arrived during the time period specified? Are there interesting and relevant facts that may be cited for each group?

Two pages The meat of the paper; addressing the topic. What are the similarities and/or differences between the immigrant groups concerned, their respective involvement in their field/park, and the reason for their involvement?

1/2 page Summary and conclusion. How was the topic explored? What was determined / proven?

Page outlines provide authors with an overview of the appropriate coverage of each element of the paper. Without this outline, it is very easy to write excessively about issues you are already greatly familiar with, and much easier to write too little of issues you are not very familiar with. Moreover, you may not be able to address all issues involved. With a page outline, you can focus on addressing all issues within the corresponding amount of space coverage. More often than not, we find that with page outlines, we tend to edit down (lessen page coverage) than drag word count up with redundancies and/or generalizations. This is always a far much better position to have as an author.

Some professors specify page limits, while others do not. Thus, it is of extreme importance that you be able to plan your paper properly with the aid of a page outline. Writing is not about simply setting down on ink what comes to your mind, and then extending the words/phrases to meet page length limits. More than anything, it involves careful development of the proposed research statement or position on any given issue.

STEP 3. Gather resource materials.

Begin the paper with the assigned text if such is supplied. Academic textbooks usually contain bibliographies and/or footnote citations in reference to other books/articles. Hard copy publications remain excellent sources as the first set of resource materials to look for. When there is no assigned textbook relating to the assignment, you can begin with a search in an online library and with a subject search. The bibliographies and citations in this first batch of sources, if researched correctly, guarantee that much of the task will already be accomplished.

Next, build a list of the resources the first source of references point to. If the research task is small (less than 25 pages output, less than 15 sources), then a handwritten/typewritten breakdown is normally sufficient. However, if the research effort is greater (not too many undergraduate papers are, or will ever be), putting together the list in a spreadsheet and/or a Word document should be considered. Larger lists need search capabilities of the journal sources/references for better tracking of the subjects in each journal against subjects that cannot be found.

After locating the references/resources, prepare them for mark-up (always remember to do this only to photocopied/printed out copies and not to the original documents):

o For journals, always remember to photocopy journal covers and content tables because these pages usually contain the citation information for the articles that will be used.

o For Internet sources, print out the article/source and ensure that the URL (Web address of the source) is printed.

o Treat journal sources as you would your book sources.

Always remember that sources with their own bibliographies are the best references. As such, journals remain the most credible academic sources as opposed to ordinary publications like magazines. Unless your source is an acknowledged staple (or unless the paper's subject is historical) in your field of study, try to find the most recent references as they more often prove to be more credible than earlier literature; this is especially true in the areas of science/technology.

STEP 4. Make a first reading of gathered resource materials.

A first reading is a quick browse through your references. You would need a general concept of the subject matter at hand to help form your own ideas regarding the topic. Mark the references that appear important and/or related to the concepts and/or facts of the task. Do not hope to gain in-depth knowledge at this time, but try to form a specific judgment regarding the references.

First readings should be conducted even while the resources are still being gathered. This saves much time. Always have some journals available for a quick read at any given time; this may be between classes, while in a bus, on a train ride, during lunch, and practically anywhere else. Always remember where you left off reading so no time is wasted when the material is picked up again.

At this stage of research writing, you will find seemingly essential materials/information that may prove worthless in the end. Cull liberally. It is best to differentiate the mash from the real grain at this point. Once the first read is done, ensure that the selected references are properly marked within one's source sheet.

STEP 5. Draft a research statement.

After the first read, one should be ready to draft a research statement, which will be the core of the research paper. It is a simple statement with specific points that will form the coverage of the paper. Ideally, it is a paragraph composed of three to four sentences. Using our sample, the suggested research statement reads as follows:

The Irish were among the first big immigrant groups to land in New York. Through the years, these groups also came: the Swedes, the Germans, the Italians, the eastern Europeans, the Chinese, the Greeks, the Koreans, and more. The first generation of settlers often brought with them games that they played in their places of origin, but their second generations chose to adopt "American" sports, particularly baseball. Immigrant groups with access to venues such as Freedom Park and Liberation Field are most likely to develop skills needed to become sports professionals.

STEP 6. Read the selected references a second time around.

After having formed the research statement, one should read each of the selected sources a second time and in a more in-depth fashion, specifically searching for quotable passages that can support the research statement. Ensure that each potential quotable passage is marked for convenient reference, and that each of the reference sources is properly marked once the second reading is done for them.

STEP 7. Create the "backbone" of the document with a word processor.

First, set up the margins to 1" on all sides (or to what is specified by the professor/publisher). Next, create a header including page numbers, and footers with file name and path. Form a first page with name and title lines, and insert a page break to create a second page. Finally, label the second page as the "Bibliography." Note that there are no entries to be typed into the Bibliography at this stage, but citations will be added as quotes/references are typed in while the paper is written. Therefore, the paper now has pages: a start page with paper title, plus a blank Bibliography page.

Two points to keep in mind:

The bibliography documents whole books/articles.

Notes (these may be footnotes at the bottom of each page, or endnotes at the end of the research) link quoted phrases/sentences/concepts in the paper to a specific page in the bibliography.

Footnotes may be made in an MS Word document from the menu bar: Insert > Reference > Footnote

STEP 8. Type in the marked quotations, ensuring each has a comment regarding its relation to the research statement.

At this point in the paper, only typing is required. Transfer/type in all quotes that have been marked in the sources into the Bibliography page. Ensure that each entry is indented half an inch from the margin, and the entries are listed in alphabetical order. As each entry is typed in, form the citation footnote for the entry. These footnotes should be page specific to the reference being cited. Using this method, a credible citation list is created with minimized ambiguity, addressing imprecise citations that may be suspect.

As this step is largely mechanical, it may be started, paused, and re-initiated. With this stage, two significant aspects of the paper are remembered: the bulk of the paper is built with academically sound content and it completes the bibliography as well.

Once this step is completed, roughly 80% of the paper is also completed, given that proper care and attention have been placed in selecting the passages that are typed in.

STEP 9. Develop the thoughts of the content, ensuring each is supported by quotes.

Insert several blanks at the beginning of the paper before the first quote that will be used, and begin the draft of the paper's content. Note that this starting point will ultimately fall into the middle part of the paper, but writing begins here because it is the most significant content of the paper.

Next, introduce another point, and then cut and paste quotations from the list completed in Step 8. Explore (by adding supporting sentences), support (by citing/quoting the author/s of the reference), or simply elaborate on the idea. Following this, cite two or more powerful quotations from the completed list in Step 8, citing different sources, and finally restating and summing up the idea with one's original thoughts on the matter.

This pattern of writing should be followed until all the concepts of the core statement are addressed.

A nearly finished paper will emerge from this step.

STEP 10. Write the Introduction and Conclusion of the research paper.

In the example used, the Introduction would discuss details about Freedom Park and Liberation Field. This section does not form the heart of the paper, but ensure that quotes are still used to anchor the content to facts from the resources.

Make the conclusion concise and succinct. Re-state the major concepts explored by the paper, highlighting what has been "proven" using quotes and facts derived from the paper's main body (constructed in Step 8). Avoid redundancy in terms of word use and sentence structure, a common mistake committed by less experienced authors worried about word count. Trust that a careful execution of Step 8 guarantees that word count limits are met for the paper.

STEP 11. Write the Abstract of the research paper.

It may seem strange that writing the Abstract of the paper is reserved toward the final stages of drafting a paper, but this is the best time to introduce what is going to be discussed in the paper - after the actual paper has already been actually written.

At this step, there is clarity in purpose to present what has already been presented (once due consideration has been given to the content that has been drafted).

STEP 12. Have the paper go through a final English review by a professional editor.

This step presents the final opportunity to find any spelling, grammar, or comprehension lapses in the paper that has just been drafted.

Writing An Academic Paper - 12 Easy Steps To Success
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Kenneth Joe Galloway is the Regional Director of Knowledge/Growth Support, a leading English language solutions provider that offers superior round-the clock services and support to academics, professionals, and businesses, at the most reasonable costs. For more information about Knowledge/Growth Support and a link to more useful articles, go to http://www.kgsupport.com

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Monday, January 21, 2013

The Best CV Format

There are many different types of CV available so you may be confused as to which CV will best present your profile, skills, qualifications and work experience. Before just writing down the information, you should research the types or formats of Curriculum Vitae that will present you and your career information in the best possible way in order to achieve an effective CV - one that gets you chosen for interviews.

There are mainly six different CV formats: the Chronological CV, the Performance CV, the Functional CV, the Targeted CV, the Alternative CV and the Universal CV. There are other names and of similar variations of the same, such as the hybrid CV, the Comprehensive CV and the Brief CV.

The Chronological CV is one that lists your education, work history, experience, etc in reverse order of the events. This is the most used Curriculum Vitae; however, it may not be the best CV to use for your situation. If you have just graduated from college for example, you may not possess a list of job specific specialised training, work history, or professional experience. This may be the ideal type of CV for a person that has performed well in his or her career and has plenty of information to add in a chronological manner.

The Best CV Format

The Performance CV is similar to the chronological CV, you can however, add achievements with the information provided in chronological order such as awards and information of the school, company, and a person to contact. This format is great for those with job experience of which to display a company in their work history.

The Functional CV the focus is on your career functions - i.e. an expansion on your skills performed. This format is often used for individuals / managers that are seeking a position in a different field. This CV type is also good for those for trades or technical employees employed on various short term contracts.

The Targeted CV focuses on the vacancy that you desire within a company. With this CV type, you only list education and work history that is relevant to the specific job position. This format is used by people that have been employed in various fields, but wish to focus on one job area or specific job vacancy.

The Alternative CV is one that is often used for creative people and positions. An individual can be a more flamboyant and add more personality to their Curriculum Vitae. This type is used by people that want to focus and advertise themselves rather than their achievements.

The Universal CV can be a mix of all of the above. If you are confused about which CV to use this is the safest one to present to prospective employers. Choosing this format is usually the best way to get the attention you deserve if you are writing your own CV. This CV will display the pertinent information you need in order to be chosen for an interview.

The Best CV Format
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Mike Kelley is a professional CV writer that has expertise in writing a wide variety of CV's for all types of employment. For more information on Best CV Format you can visit http://www.cv-service.org

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Monday, January 7, 2013

Speech Writing Secrets Of President Bill Clinton

Speaking in public can be a powerful way to build a business. It can help raise the profile of your business, generate new leads and create greater profits. But speaking in public can be nervewracking and seriously stressful for first timers. Writing a speech can be a major challenge, especially for technical writers.

We can all learn from watching professional speakers.

I have achieved a long held ambition to hear Bill Clinton - in Perth on Saturday February 23, 2002. It was a fantastic event!
My motivation? Anyone who earns 0,000 for a 50 minute keynote presentation must be good. As a professional speaker, I wanted to see Clinton in action. I didn't want to only hear what he said, but how he said it.

Speech Writing Secrets Of President Bill Clinton

Here's my analysis of what I learnt from hearing Bill Clinton in person and noting how he was presented. You should be able to adapt at least some of these points to fit your own circumstances.

1. The marketing strategy

In previous years a big advertising blitz brought audiences to see speakers such as former Soviet leader Gorbachov and others. Their marketing approach was very commercially focused with a massive advertising budget. The Clinton event had a more humanitarian angle with funds being raised for a good cause, namely sick kids through The Princess Margaret Hospital for Children Foundation. This was a better match with Clinton's core values of building community and having an empathy with the concerns of ordinary people. The marketing campaign relied heavily on positive media coverage to create awareness of the event.

2. A memorable entry

Clinton's entry to the ballroom was brilliantly stage-managed. Everyone was asked to stand and then he walked into the room to his US Presidential election theme song 'Happy Days are here again'. The emotion in the room was electric and made the hairs on the back of my neck stand up!

3. Personal presentation

His dress and presentation was absolutely immaculate. (Maybe the 0 haircuts help.) Many women at my table commented that Clinton was far better looking in the flesh than on TV.

4. The Power of Presence

There was a buzz about being in the same room as President Clinton. His body language, smile and confident hand shake exuded charisma. His considerable charm reminded me of that high school science experiment when you tip iron filings onto
a white sheet of paper covering a strong magnet. People were attracted to Clinton like metal filings to a powerful magnetic field.

5. Warm-up

Alan Jones was MC and the warm-up included a short film taking a light hearted look at Clinton's last days in office. Scenes included Clinton washing the Presidential car, clipping the hedges and playing switchboard operator in the Oval Room. A great scene from a press conference showed Clinton waking a single sleeping journalist.

6. Introduction

A well constructed introduction helped build empathy and highlighted that Clinton's life had not all been plain sailing. The fact that his father died when he was young, his mother was a nursing assistant and he was born in Hope, a town of 10,000 people, helped put his success and achievements in context.

7. Building on the sense of destiny

A strong personal brand is built on stories. The story of Clinton meeting President Kennedy when on a youth leadership camp was used to great effect. Not only was it mentioned in the introduction but that famous photo of Clinton shaking JFK's hand was also used in the marketing materials. Other brand building shots included an intimate moment with Hilary, a shot of him playing the saxophone, a jogging photo, one with Chelsea and one featuring Clinton lined up with 3 past Presidents. They all helped to define Clinton the man.

8. Customising the message

Clinton's speech in Perth was customised to include stories relevant to a Perth market, including his memories of Perth switching on its lights at night for a US space mission re-entry and comments on a former US President's career as a mining engineer in Kalgoorlie.

9. Using humour

Clinton had some great lines about how he could have helped previous Presidents in dealing with the media in tricky situations.

10. Memorable one liners using opposites

This can be very effective. When talking about possible solutions to the war against terrorism, Clinton said "most of the big things in life are simple".

11. Repetition

Clinton used this proven speechwriting technique to great effect.

12. Using metaphors

Clinton used the metaphor of the gap between the invention of the club and the shield to describe the present situation in the war against terrorism. He said "this gap needs to closed". Metaphors can give intangible concepts more impact with an audience.

13. Develop empathy with the audience

Clinton told the story of how he was in Australia at Port Douglas on September 11th and how his daughter Chelsea was in downtown New York. He connected with every parent in the room when he talked about his feelings when he couldn't contact his daughter for three hours on that day.

14. A call to action

The aim of the event was to raise money for a Children's hospital. Clinton's final words were "I want you to help". Simple, direct and powerful.

I hope you have enjoyed this analysis. I certainly learnt a lot by seeing one of the world's great communicators in action.
Whatever your personal views on Clinton are ... his personal warmth, ability to connect with an audience and presentation skills are outstanding.

Speech Writing Secrets Of President Bill Clinton
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Thomas Murrell MBA CSP is an international business speaker, consultant and award-winning broadcaster. Media Motivators is his regular electronic magazine read by 7,000 professionals in 15 different countries.

You can subscribe by visiting http://www.8mmedia.com. Thomas can be contacted directly at +6189388 6888 and is available to speak to your conference, seminar or event. Visit Tom's blog at http://www.8mmedia.blogspot.com.

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