Tuesday, November 27, 2012

Writing a Mission and Vision Statement

Last year, I attended a seminar where the attendees were asked to define their personal mission or purpose in one sentence. Out of about a group of about three hundred people, fewer than a dozen were able to articulate a mission statement.

It's not that living with purpose is a low priority for most of us. Research by Richard J. Leider and David Shapiro, authors of Repacking Your Bags, found that the number one deadly fear of most people is "having lived a meaningless life."

Why, then, does writing a mission statement seem like such a daunting task?

Writing a Mission and Vision Statement

I believe the main reason lies in the lack of practical resources. Though you can avail yourself of prolific advice about writing mission statements from management experts and from books, the Internet, and so forth--most of this information is complex and confusing. Also, most of these resources target corporations and organizations, providing little practical advice for an individual who wants to craft a personal mission statement.

When you were a child you probably learned how to start a fire by focusing sunlight through a magnifying glass. Sunlight alone could not start the fire; it had to be focused through the magnifying glass. This reflects a basic principle of solar energy--though a large amount of sunlight falls on the earth, the light is diffused. For the sun to be utilized for heating, solar energy units must be designed to collect and concentrate the light.

The same principle applies to purpose. It must be focused to produce results. With no focus, there is no mechanism for establishing direction or goals. As Diana Scharf Hunt said, "Goals are dreams with deadlines."

Committing yourself to defining your purpose is the perhaps the most important task you could ever engage in. "Discovering your purpose will put your life into crystal-clear perspective," says Mark Victor Hansen in an Internet article "Conceptualize your Purpose." "You will see another world, one in which you are a necessary and intricate spoke in the wheel."

Your Personal Mission Statement

What is a mission statement? Since the focus of this article is on personal life purpose, as opposed to a corporate or organizational purpose, I'm going to simplify the process with the aim of making it easy for individuals who desire to articulate their purpose. Let's use the following definitions:

Mission Statement: Concise statement of your life purpose.
Vision Statement: Concise statement of the unique and distinctive ways that you will accomplish your purpose.

The first place to start is your mission statement. I will use the terms "mission" and "purpose" interchangeably. Choose the term you like best.

Think of your mission statement as a general statement encompassing your reason for existence--in other words, a broad statement of what you hope to accomplish. It does not include the distinctive ways that you intend to accomplish your purpose; that will be articulated in your vision statement.

Your mission statement will help you stay on course. In First Things First, Stephen Covey emphasizes the motivation and energy that result from an effective mission statement. "What we're talking about here is not simply writing a statement of belief. We're talking about accessing and creating an open connection with the deep energy that comes from a well-defined, thoroughly integrated sense of purpose and meaning in life."

Before you develop your mission statement, it is important to understand what a mission statement is not. It is not a to-do list. Nor is it a statement of strategies or methods. It is not a job description. Jobs and roles change through life's different seasons; purpose embodies a broad vision that encompasses all your roles.

You may not see a clear picture right now, and that's fine. Relax. Don't sweat it. Enjoy the process.

In other words, your mission statement is not written in stone. You can and should revisit it periodically. Most likely you will revise and fine-tune it time and again. Don't be concerned about whether it is precisely accurate. Pray and ask God to lead you in this endeavour.

Take time out from your busy schedule to prayerfully reflect on your personal mission, as you understand it at this point on your journey. Look at the big picture, and ask yourself questions like, Who am I? Why am I here? What are my desires and dreams? What is my mission, or purpose?

Defining your purpose should be a stimulating and motivating exercise. It should stir enthusiasm and excitement.

Many people feel that purpose must relate to a vision of achieving something of great magnitude or something that affects a nation or even the entire world. But purpose does not necessarily involve grandiose ideas.

I like what Dr. Martin Luther King Jr. said, "Everyone has the power for greatness--not for fame but greatness, because greatness is determined by service."

Defining your passions within a larger context will help you articulate your purpose.

Successful people not only have a clear vision of what they want to do, but why. The why is as important as the what, for it is the why that fuels vision and keeps you motivated when you face setbacks.

Understanding why you want to do something will help you define your purpose. For example, perhaps you believe you are called to leadership in the business arena. Ask yourself, Why do I want to do this?

Think about how you can use your gifts to seek others. Always seek to understand the big picture - the purpose for your passions and talents.

Now get out some paper or your Palm Pilate or laptop or whatever communications gadget you like best, and begin drafting your mission statement. I'll say it again--do not obsess about getting it perfect. I wrote and rewrote my mission statement many times. And who knows, I may refine it again in the future.

Keep revising it until you can define it in one clear, concise sentence.

Here is my mission statement: "To inspire and equip women to reach their divine potential."

Notice that this statement does not include the specifics of how I will accomplish my mission. It says nothing about the unique and distinctive strategies I will employ for achieving my purpose.

Your Vision Statement

Now that you have defined your mission statement in one sentence, you are ready to take the next step and craft your vision statement. The vision statement adds the all-important how. It defines the distinctive and specific ways that you will accomplish your mission.

As George Barna says in The Power of Vision, "While the mission statement is philosophic in nature, the vision statement is strategic in nature." While mission relates to general approaches, "vision relates to specific actions."

Your vision statement propels your mission to specific strategies. Specifying the primary activities you will pursue to accomplish your purpose, it reflects your unique passions, talents, and skills.

You should be able to define your vision statement in one concise paragraph. The first sentence of this paragraph is your mission statement. The next one or two sentences specify how you will accomplish your mission.

Your vision statement will evolve over time, reflecting your character development and the acquisition of more skills and experience.

At one time, my vision statement read as follows: "To inspire and equip women to reach their divine potential. This will be accomplished by writing articles and books and by speaking at conferences and seminars."

As time went on, I revised my vision statement to the following: "To inspire and equip women to reach their divine potential. This will be accomplished by writing articles, columns, books, and e-books; by publishing an online women's magazine; and by speaking at conferences and seminars."

Notice that the first sentence (my mission statement) did not change. The next sentence, which encompasses how I will achieve my mission, continues evolving.

Thousands of other women may have the same mission statement as mine but have different vision statements reflecting their unique gifts and callings.

For example, one woman might reach the same mission as mine through counselling. Her vision statement might read something like this: "To inspire and equip women to reach their divine potential. This will be accomplished through personal counselling."

Another woman might have a vision statement like this: "To inspire and equip women to reach their divine potential. This will be accomplished by coaching women in leadership and business management skills."

Can you see how the vision statement encompasses uniqueness and specificity? It is the vision statement--not the mission statement--that reflects your unique gifts and strategies.

Your vision statement serves as a compass to keep things going in the right direction. It helps you measure your progress, set goals, establish priorities, and know when to use one of the most important words in your vocabulary: No.

One of my favourite movies is Apollo 13. I never fail to be inspired by the courage and resourcefulness of the astronauts amid unimaginable pressure and seemingly impossible odds. On top of a litany of other crippling technical problems, the astronauts were faced with the reality that their oxygen could run out, they could be poisoned by carbon dioxide accumulations, or they could freeze to death. Even if they managed to return to the earth's atmosphere, they had to enter at precisely the right angle.

If you've seen the movie, you'll recall there were many decisions and actions that contributed to their successful landing. One of those actions was ensuring they kept the earth in sight at all times, for they had lost their navigational equipment.

In the same way, your vision statement will keep you moving in the right direction. It will help you stay focused on the big picture, even when facing emotional upheaval, discouragement, obstacles, and all the other distractions that life throws at you.

Mission and vision statements provide focus to your purpose. As Henry David Thoreau said, "In the long run men only hit what they aim for."

Writing a Mission and Vision Statement
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Judy Rushfeldt is an author, speaker, and online magazine publisher (http://www.LifeToolsforWomen.com) whose passion is to help women reach their dreams. This article is an excerpt from her latest book, Making Your Dreams Your Destiny - a woman's guide to awakening your passions and fulfilling your purpose. Making Your Dreams Your Destiny is available in quality bookstores in Canada and the United States. To read more about this book or to order online, visit: http://www.MakingYourDreams.com

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Friday, November 23, 2012

Business Memos - 10 Tips for Writing Memos That Get Action

Memo is short for Memorandum. It is a simple way to communicate important information within an organization. Writing a clear, well organized memo is a valuable business skill.
Memos are used to communicate information and get results by focusing on one clear call to action.

Here are 10 tips for writing a memo that will get the action you want.

1. Audience needs: Think of the audience and their needs. This is essential in the call-to-action. For example, tell your readers how they will benefit from attending an extra meeting or how they will increase productivity by following your ideas.

Business Memos - 10 Tips for Writing Memos That Get Action

2. Audience level: Consider the education, background, and company status of your readers, and write to the level that matches their needs.

3. Tone: A business memo is somewhat formal, but it's less formal than a business letter. It won't help you to address a group of co workers in a very formal manner. It's fine to have a friendly tone, but still be business-like. Match your style and tone to your audience.

4. Common language: Make sure everyone understands you. If you work in a technical field, be careful about using jargon that some readers may not understand. You may want to write different versions of the same memo to people in different departments.

5. Informative subject line: This explains simply and clearly what the memo is about. Similar to a subject line in an email message, the subject line is crucial to getting people to read your memo.

6. Write the bottom-line first: The first sentence or two should give the main point. Don't add extra information leading up to the point. Remember, this isn't a story, it's a business document.

7. Clear and concise: Check for extra wording; keep the memo to one page or less, and use attachments or separate summaries for additional information. Keep the memo structure simple and logical. Limit paragraphs to one idea.

8. Factual: Use a neutral or positive tone. Avoid emotionally-charged words.

9. Conclusion: If needed, add a conclusion to reaffirm or summarize the main points.

10. Formatting: Use the standard format outlined in many guides, or follow your company's guidelines.

There are many aspects to writing an effective memorandum, using the correct format.

Business Memos - 10 Tips for Writing Memos That Get Action
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For a simple guide: How to Write Persuasive Business Memos That Get Action, go to http://www.goldmansmythe.com/howto.html

You're also invited to receive a free report: "Breakthrough Communication Skills" packed with powerful tips for business success, at http://www.ImpressforSuccess.com when you join my Communication Capsules newsletter.

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Tuesday, November 20, 2012

Technical Writing - How to Design Your Page Margins in a Microsoft Word Document Template (1)?

Microsoft Word is the world's most frequently used word processor with pretty good page layout functions. It's installed on a great majority of home and business computers in every country. So it makes sense for you as a freelance technical writer to learn how to design a document template in Word.

First create your margins and other basic page layout features.

Select File > New from the main menu and create a blank Word document.

Technical Writing - How to Design Your Page Margins in a Microsoft Word Document Template (1)?

Select File > Page Setup to display the Page Setup dialog box.

Select your Page Orientation (Portrait vs. Landscape).

Set your Top, Bottom, Right, and Left margins. The default values look good but you can change them to anything you want.

Set your Gutter dimension and position. Gutter is the blank non-text area to the LEFT or TOP of your text area. A lot of book-format documents leave a gutter to the left for ease of reading. Experiment with different gutter widths and see which one you like better; or set it to the width specified by your Documentation Guideline (if you have one).

Select a value for "Multiple Pages" from the drop-down menu. Here are your options:

NORMAL creates a single type of page, with the same margins and gutters, headers and footers. All pages of the document will look exactly the same. MIRROR MARGINS creates left and right pages with margins "mirroring" each other. That is, margins will be on the OUTER edge of each page. 2 PAGES PER SHEET creates two small equal-size pages out of the "normal size" page. For portrait-orientation pages, two smaller landscape pages are created. For landscape-orientation pages, two smaller portrait pages are created. BOOK FOLD creates a "spread" (a single page unit) out of 2 or multiples-of-2 pages. Your choices are All, 4, 8, 12, and 16 pages to a spread.

In the Preview box, select from the drop-down list how many pages these page layout features should apply to.

WHOLE DOCUMENT applies the page setup values to every page in the document. THIS POINT FORWARD applies the changes from where you are in the document to the end.

Click the DEFAULT button to reset all values to their default values.

Click OK when you're done.

Technical Writing - How to Design Your Page Margins in a Microsoft Word Document Template (1)?
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If you are interested to read more about what technical writing is all about and how it can help you earn a steady living, visit http://www.learntechnicalwriting.com. You might be pleasantly surprised with what you'll find out. Join the thousands who are already helped and inspired by this information provided by a Fortune 500 Senior Technical Writer. Visit today and claim your free report "How Much Do Technical Writers Make?"

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Friday, November 16, 2012

Ten Speech Tips for Writing Powerful and Persuasive Presentation

Have you ever had to give a speech?

Do you remember that feeling? A knot in the stomach, sweaty palms and a panic attack!

Not a very pleasant experience. And yet, I'm sure your speech was a success because 90 per cent of a typical audience want the speaker to succeed.

Ten Speech Tips for Writing Powerful and Persuasive Presentation

Yet according to The Book of Lists, speaking in public is one of our greatest fears.

Much of this anxiety is due to a lack of confidence in writing and preparing a speech rather than in the delivery.

Giving a presentation can be a great way to build your business, influence public opinion or kick-start your career.

It is an excellent way to stand out from the crowd and make a real difference in people's lives.

What are the secrets of writing a powerful and persuasive speech for any occasion?

Here are 10 tips for turning a good speech into a great one!

1. Have a plan and set some objectives & outcomes.

There is nothing worse than not knowing what you want to achieve. Do you want to educate the audience, inform, inspire, motivate or touch their emotions? Always work out what you want to achieve before beginning the speech process.

2. Have a formal structure - beginning, middle and end.

Audiences love structure and the best speeches stick to this tried and true rule. As they say: "tell them what you're going to say, tell them and then tell them again".

3. Avoid having too much content.

Hands up those that are guilty of this sin. I know I am. I have lost count the number of technical presentations given by CEO's, managers, scientists, engineers, geologists and other professionals who have just put too much content into their presentations. Far too much for an audience to absorb - remember even the best audiences face information overload after 20 minutes.
How do you overcome the content crisis? See Tip # 8.

4. Define who your audience is and use the most appropriate communication
channels to reach them.

Analyse how your audience likes to take in information - do they like to be visually stimulated or do they enjoy just sitting back and listening. Or do they like to get involved, to touch and feel in a kinaesthetic way. Work out the best mix of visual, audio and kinaesthetic and use this in your speechwriting.

5. Research your speech using a range of sources.

Be a keen observer of the trends your audience is likely to be interested in and keep a file of interesting articles and information. If you are time poor- a few quick questions when meeting an audience just prior to a speech, such as "what are the issues facing your business/industry/association at the moment?" can really help target your presentation and build rapport.

6. Use personal stories, examples and metaphors to make intangible concepts
tangible.

In many cases you are trying to sell ideas and concepts in a speech. These are intangible and often difficult for the audience to grasp. Personal stories, examples and metaphors make the invisible visible.

7. Have a strong opening and closing.

People remember the opening - first impressions count! The closing is important as it should reinforce the key message you want the audience to go away with in their head after they have heard the presentation. Ending with a 'call to action' can be a powerful way to get your audience to act on your message.

8. Add value and extra detail through a handout.

Here's a tip: if you want to provide detail - put it in a handout! You can get far more content across in the written form than in a speech. Always refer to this in your presentation but hand it out after your speech so the audience is not distracted reading through it while you talk. There is nothing more soul destroying for a presenter to see the audience leafing through written notes rather than looking at you!

9. Use short words and plain English.

The short words are always the best words. Avoid jargon. Use active words instead of passive. This has far more impact in the minds of your listeners.

10. Evaluate and review on a regular basis.

There's nothing more powerful than to hear back a speech you've written. If you are writing a speech for someone else always try and hear the speech or at least get some feedback. Recording and listening back to a presentation is the fastest way to improve your skills.

Ten Speech Tips for Writing Powerful and Persuasive Presentation
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Thomas Murrell MBA CSP is an international business speaker, consultant and award-winning broadcaster. Media Motivators is his regular electronic magazine read by 7,000 professionals in 15 different countries. You can subscribe by visiting http://www.8mmedia.com. Thomas can be contacted directly at +6189388 6888 and is available to speak to your conference, seminar or event. Visit Tom's blog at http://www.8mmedia.blogspot.com

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Monday, November 12, 2012

Proposal Writing Steps

Writing a proposal can be a tedious job but if you know the steps, it will be simple. Proposal purpose is to convey information and must instill a favorable attitude toward that information and toward the company communicating it. The main objective of the proposal is to convince the reader that the design or plan being proposed is clearly superior to those submitted by the competitors. The proposal must simultaneously possess the best qualities of a formal technical report and those of a superior piece of sales writing.

In writing a proposal, you must remember the essential steps: collect and study all available pertinent information as a preliminary to working out a plan of presentation; write your rough draft and then change and work with it until you are satisfied; finally, review and revise your copy with all the ruthlessness you can, and encourage the editor - and anyone else who will help - to do the same.

In preliminary study, it requires to have a careful study of the invitation to bid, the specifications, and any related papers or information and careful analysis of the competition as well as the strategic evaluation of the technical design or program to be presented. After going through all the necessary preliminaries, it's a time to write a rough draft for your proposal.

Proposal Writing Steps

The final chore in the preparation of an effective proposal is reviewing and revising the document before final printing. Careful review and revision pays big dividends, both in personal satisfaction and in prospects for new contracts. The diligent writer will take full advantage of his last opportunities to polish and refine his product and to eliminate those errors and oversights that would otherwise ruin it.

Proposal Writing Steps
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Click here for a Sample Proposal

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Thursday, November 8, 2012

Christian Writing Jobs - In Great Demand

Christian writing as the name suggest is a platform for people to write about Christian ideals and philosophies. Needless to say that this kind of writing focuses to a large extent on the various beliefs of Christianity and further evangelize and spread the word of the Gospel. The main highlight in this kind of writing is the fact that they are highly personalized in nature and deals with more of first person experiences and real life instances.

It is very evident that to avail such Christian writing jobs, ones needs to have tremendous knowledge and expertise as well. The purpose behind it is clearly to convey the corner stones of the religion and the basic ideologies it promotes. These writers write about anything from topics ranging between marriage, parenting and other relationships, global concerns, peace and other religiously inclined messages. Further the need for such specialized writers is certainly on the rise. All you have to do is ensure you have certain qualities that make you stand apart and create niche for yourself to be a main player in the Christian Writing market.

You could consider a few of these tips that are mentioned to hone your skills

Christian Writing Jobs - In Great Demand

A Christian writer needs to have good command over the language with impeccable grammar and punctuation sense as well. A Christian writer needs to have coupled with this, a sense to edit and proof read articles for publishing. Understand and propel the basic principles of Christianity and its importance. Persistence and ability to unravel concepts and present it in an interesting manner rather than in a drab and boring manner.

If you have all these qualities in you, you better find yourself a good Christian writing job, that is highly rewarding and also in high demand too. Wake up and grab opportunities that come your way.

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Monday, November 5, 2012

Technical Writing - Definition of Turnkey

You hear turnkey (also turn key) in a meeting. You think you know what it means, but it seems like its being used differently from your understanding of it. That's very likely. Like so many other business-related terms, turnkey gets used a little differently by various businesses. We'll look at the more common ways it's understood.

For our purposes, we don't have to worry about its original meaning as a noun: the person who was the keeper of the keys in a prison. We'll go directly to its general meaning as an adjective: supplied, installed, or purchased in a condition ready for immediate use, occupation, or operation. When a product or service is turnkey, it's designed, built, and installed complete and ready to operate. The idea is that the end user just turns a key and starts using the product or service.

The use, in this sense, may have started in the computer industry. It's been used in that industry since at least 1995. There, it's a term that describes a system that can be put to immediate use. When it's delivered, the system includes all the hardware and software that's needed for the customer's application without any programming or other software installation. The customer is able to switch it on (turn the key) and use it.

Technical Writing - Definition of Turnkey

Like so many useful terms, turnkey has been picked up and used by a wide variety of fields. In the construction industry, it means a building or installation that's functional and ready to be occupied or used when it's delivered to the site. A contractor might deliver a turnkey desalinization facility to a customer who can just turn it on and start producing palatable water. Investment companies use the term to denote a product or service that the buyer can implement in his or her particular financial operation without any refinements.

A turnkey business, which is often associated with a franchise, is one that includes everything needed to start selling products as soon as the user get it. That could include inventory, equipment, marketing, management systems, and staff acquisition. Just turn the key, open the door, and you're in business. In training, sometimes, turnkey is also used to denote a person whom a company sends somewhere to learn a specific skill in order to come back and teach that skill to the other employees. The turnkey then becomes a trainer who turns the skill keys over to others.

Whatever the field, turnkey means that all the work's been done by the vendor. The client, customer, or end user doesn't have to do anything to have the product, system, or service work except turn the key.

For example, as a tech writer, you might be asked to produce a technical document on a turnkey basis. Before you accept, think about what's involved. The implication is that the client expects you to work without supervision or direction to do the research, write the guide, contract and supervise graphics layout and production, and see to the printing and distribution. Turnkey implies a lot of expectations and responsibilities.

Technical Writing - Definition of Turnkey
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If you can write a simple sentence in English and organize your thoughts then technical writing may be a rewarding field. You can easily make it a second income stream in your spare time.

According to the U.S. Department of Labor, the average salary for technical writers is ,380. Freelance technical writers can make from to per hour.

The field of technical writing is like a golden city. It's filled with wealth, rewards and opportunities. After learning technical writing you can branch out into business writing, marketing writing and communications writing. All of these can become additional income streams.

But to succeed you must learn how to market yourself to clients. You have to prove to them that you are an invaluable asset. That's where ProTech - Your Fast Track to Becoming a Successful Technical Writer can help. It's a technical writing course that does two equally important things:

1. It teaches you the skills to become a technical writer in the shortest time frame. You'll learn to create manuals, procedures, tutorials, processes, proposals, spec sheets and other documents that businesses need.

2. It shows you how to market yourself to clients so you can start your income stream as soon as possible.

In fact, you'll get a complete marketing toolkit which has templates and technical writing job sites to get started immediately!

You can download two sample lessons by clicking the link below.

This could be your chance to create a prosperous future.

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